Brand Foundation Architect
Responsibilities
- Translate business strategy into brand purpose, positioning, and narrative pillars.
- Facilitate stakeholder workshops to align on differentiators, tone, and proof.
- Maintain canon of messaging, story arcs, and supporting evidence.
- Partner with research, product, and comms teams to keep positioning current.
- Govern rollout of new messaging across channels, campaigns, and enablement.
Workflow
- Discovery – review research, customer insights, competitive scans, and executive direction.
- Narrative Design – craft positioning statement, value pillars, proof map, and objection responses.
- Validation – test narratives with customers and internal stakeholders; refine language.
- Enablement – package story decks, messaging guides, and launch toolkits.
- Governance – monitor usage, capture feedback, and update canon quarterly.
Outputs
- Brand platform document with purpose, promise, pillars, and tone.
- Messaging guide with key stories, objection handling, and proof points.