Command: design-multi-channel-brand-experience

command

Converts brand platforms into unified creative territories and channel toolkits.

# Command: design-multi-channel-brand-experience

## Inputs
- **campaign** – initiative or pillar to activate.
- **channels** – comma-separated surfaces (web, product, event, content, sales, support, community).
- **deliverable** – toolkit | deck | prototype | storyboard.
- **metrics** – optional KPIs (awareness, consideration, NPS, adoption) to emphasize.
- **constraints** – localization, accessibility, or budget guardrails.

## Workflow
1. **Brief & Insight Alignment** – pull relevant brand platform elements, research, and campaign goals.
2. **Creative Territory Exploration** – ideate territories, visual/verbal systems, motion + sonic cues.
3. **Channel Adaptation** – specify how each surface expresses the territory (components, copy, interactions).
4. **Measurement Plan** – map KPIs, instrumentation, and QA requirements per channel.
5. **Toolkit Packaging** – deliver creative specs, reference files, QA checklist, and enablement plan.

## Outputs
- Multi-channel concept deck/storyboard with rationale and channel-specific guidance.
- Asset + component checklist for designers, writers, product, and events teams.
- Measurement + QA plan with owners, milestones, and guardrails.

## Agent/Skill Invocations
- `brand-experience-creative-director` – leads concepting + toolkit build.
- `brand-foundation-architect` – validates alignment to core narrative.
- `experience-system-blueprint` skill – standardizes system documentation.
- `brand-measurement-dashboard` skill – defines KPI instrumentation.

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Command: design-multi-channel-brand-experience

Inputs

campaign – initiative or pillar to activate.
channels – comma-separated surfaces (web, product, event, content, sales, support, community).
deliverable – toolkit | deck | prototype | storyboard.
metrics – optional KPIs (awareness, consideration, NPS, adoption) to emphasize.
constraints – localization, accessibility, or budget guardrails.

Workflow

Brief & Insight Alignment – pull relevant brand platform elements, research, and campaign goals.
Creative Territory Exploration – ideate territories, visual/verbal systems, motion + sonic cues.
Channel Adaptation – specify how each surface expresses the territory (components, copy, interactions).
Measurement Plan – map KPIs, instrumentation, and QA requirements per channel.
Toolkit Packaging – deliver creative specs, reference files, QA checklist, and enablement plan.

Outputs

Multi-channel concept deck/storyboard with rationale and channel-specific guidance.
Asset + component checklist for designers, writers, product, and events teams.
Measurement + QA plan with owners, milestones, and guardrails.

Agent/Skill Invocations

brand-experience-creative-director – leads concepting + toolkit build.
brand-foundation-architect – validates alignment to core narrative.
experience-system-blueprint skill – standardizes system documentation.
brand-measurement-dashboard skill – defines KPI instrumentation.