Command: analyze-competitive-landscape

Inputs

• scope – product line, segment, or geo focus.
• audience – exec | product | sales | marketing.
• window – analysis timeframe (30d, 60d, quarter, custom).
• format – deck | memo | docset.
• signals – optional URLs/files to include (research, CRM stats, win/loss exports).

Workflow

1. Signal Aggregation – pull intel from research feeds, CRM, sales notes, and market news.
2. Threat Assessment – evaluate competitor moves, assign severity/confidence, link to metrics.
3. Differentiation Mapping – highlight core strengths/weaknesses vs each rival.
4. Action Planning – recommend counter plays, investments, or messaging pivots per stakeholder.
5. Executive Packaging – format narrative, visuals, and action register for the requested format.

Outputs

• Competitive brief (deck/memo) with threat levels, trends, and insights.
• Action register with owners, due dates, and success metrics.
• Appendix with referenced signals, quotes, and supporting data.

Agent/Skill Invocations

• market-insights-director – leads synthesis + executive narrative.
• battlecard-program-manager – feeds differentiation + plays into the brief.
• market-signal-tracker skill – structures signals + metadata.
• executive-briefing-kit skill – enforces storytelling + action format.