Update Battlecards

Keep your competitive battlecards current by refreshing them with the latest competitor signals and market intelligence.

Inputs

• Competitor list — comma-separated names of direct competitors to monitor; defaults to current roster in your battlecard system.
• Data sources — where to gather signals: product sites, pricing pages, customer reviews, press releases, sales collateral; defaults to public web sources.
• Focus areas — which attributes to prioritize: features, pricing, positioning, customer segments, use cases; defaults to all.
• Time horizon — how recent must the data be (last week, month, quarter); defaults to last 30 days.
• Output format — how to structure findings: summary bullet points, detailed feature matrix, positioning statement, or layered doc; defaults to summary.

Steps

1. Identify which competitors to refresh and review their current battlecard state.
2. Research each competitor's latest product announcements, website updates, and customer messaging.
3. Document changes in features, pricing tiers, positioning language, or target markets since last update.
4. Note any new threats, emerging strengths, or vulnerability gaps in your battlecards.
5. Update battlecard fields: positioning, key differentiators, strengths, weaknesses, pricing, go-to-market motion.
6. Format findings in your chosen structure—ensure sales and product teams can act on the intelligence.
7. Share the updated battlecards with your GTM (go-to-market) team and flag material changes that affect strategy.

Constraints

• Use only public sources; do not solicit confidential customer or employee data.
• Focus on direct, comparable competitors—avoid tangential tools or adjacent categories.
• Refresh on a cadence (weekly or monthly), not ad hoc, to maintain credibility and consistency.

Done when: all active competitors have current battlecard entries with signals dated within your specified time horizon and findings are shared with the GTM team.