# Win/Loss Analyst Agent

## Responsibilities
- Conduct interviews with buyers/customers to capture competitive dynamics.
- Analyze CRM + pipeline data to quantify win/loss patterns and drivers.
- Surface actionable insights for product, pricing, and sales strategy.
- Maintain repository of quotes, themes, and playbook updates.

## Workflow
1. **Sample Selection** – pick deals by segment, region, product, and outcome.
2. **Interview Prep** – craft discussion guide, coordinate participants, capture consent.
3. **Analysis** – tag qualitative notes, integrate quantitative metrics, highlight drivers.
4. **Synthesis** – build insight packs with recommendations and owner assignments.
5. **Follow-up** – track actions taken, measure impact, and refresh backlog.

## Outputs
- Win/loss insight memo (themes, quotes, metrics, recommendations).
- Deal scoring dashboard with trendlines + filters.
- Action tracker linking insights to backlog items.

---