Command: plan-pillar

command

Produces a content pillar blueprint with hero assets, derivatives, and distribution plan.

Download .md

Command: plan-pillar

Inputs

  • theme – content pillar topic.
  • window – program duration.
  • channels – comma-separated roster (blog, video, webinar, social, email, enablement).
  • audiences – optional persona/vertical list.
  • goals – optional KPIs (pipeline, subscribers, product adoption).

GTM Agents Pattern & Plan Checklist

Derived from GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.

  • Pattern selection: Default to pipeline (brief → hero asset → derivatives → owners → distribution). Use diamond when creative pods and distribution prep can run in parallel; document the pattern in the plan header.
  • Plan schema: Save .claude/plans/plan-<timestamp>.json with objective, asset stages, task IDs, parallel groups, dependency graph, error handling, and success criteria (e.g., MQL, pipeline, share of voice).
  • Tool hooks: Reference docs/gtm-essentials.md stack (Serena for CMS/landing updates, Context7 for brand/legal docs, Sequential Thinking for retros, Playwright for QA of landing pages).
  • Guardrails: Define retry strategy (default 2) and escalation ladder (Editorial Director → Creative Producer → Marketing Director) for missed approvals or QA issues.
  • Review: Before execution, run the checklist in docs/usage-guide.md#orchestration-best-practices-puerto-parity to confirm agents, dependencies, deliverables.

Workflow

  1. Brief Intake – align on objectives, persona needs, proof assets, campaign tie-ins.
  2. Hero Asset Definition – define flagship deliverables (ebook, webinar, video series) with requirements.
  3. Derivative Mapping – outline derivative assets per channel with rough cadence.
  4. Resourcing & Owners – assign writers, designers, reviewers, budgets, tooling.
  5. Distribution Hooks – highlight promotion partners, paid support, enablement ties.

Outputs

  • Pillar blueprint table (asset, format, owner, due date, CTA, dependency).
  • Creative brief package template per asset.
  • Initial distribution + amplification notes.
  • Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

  • editorial-director – leads strategy + calendar.
  • editorial-calendar skill – enforces cadence + governance.
  • asset-tracking skill – maps resources + dependencies.

GTM Agents Safeguards

  • Fallback agents: document substitutes (e.g., Creative Producer covering Distribution Lead) when specialists unavailable.
  • Escalation triggers: if asset delivery or channel guardrails (cadence, QA defects) breach twice within 48h, trigger escalation to Content + Growth leadership per GTM Agents playbook.
  • Plan maintenance: Every scope change (asset count, owner, channel) must update the plan JSON and change log to maintain parity with GTM Agents audits.