Draft Landing Page

Produce a research-backed landing page draft from a brief.

Inputs

• Product Brief — description of the offering, target audience, and key differentiator. 50–200 words. Default: none (required).
• Page Goal — primary objective (lead capture, trial signup, purchase, demo booking). Default: lead capture.
• Tone — brand voice preference: formal, conversational, or urgent. Default: professional.
• Sections — ordered list of page sections to include. Default: hero, problem, solution, benefits, social proof, CTA.
• Market Research — competitor positioning or audience pain points to validate claims. Default: none.

Steps

1. If {market research} is provided, run /deep-research to ground the draft in validated market insights and audience needs.
2. Extract the page goal and core value proposition from {product brief}.
3. Map {sections} to {product brief} content; identify gaps and unsupported assertions.
4. Write the hero section: attention-grabbing headline (benefit-driven and specific), subheading (proof or urgency signal), and CTA button text.
5. Draft body sections in order: opening (empathize with problem), middle (demonstrate solution and capability), benefits (quantify where possible), and social proof (testimonials or customer logos).
6. Write the closing CTA section: summary statement reinforcing value, primary call-to-action, and one secondary action (email signup, trial, schedule).
7. Use /artifact-design to review the draft for layout clarity, persuasion flow, and conversion intent.

Constraints

• Research credibility depends on {market research} quality; validate or flag unsupported assumptions if research is omitted.
• Do not design, build, or generate page assets—focus strictly on copy structure and content mapping.
• Assume desktop-first layout; mobile optimization and interaction design are separate tasks.

Done when: a complete landing page outline (hero through closing CTA) is drafted and ready for copywriting refinement and design handoff.