Command: activate-advocacy

command

Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.

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Command: activate-advocacy

Inputs

  • program – references, case studies, advisory board, community, event, etc.
  • segment – target advocate cohort (industry, ARR tier, role).
  • goal – pipeline influence, product feedback, PR, community growth.
  • timeline – optional kickoff + launch dates.
  • incentives – optional reward structure.

Workflow

  1. Advocate Selection – pull candidate list by health, persona, usage, advocacy history.
  2. Program Design – define value exchange, content/assets needed, participation cadence.
  3. Logistics & Enablement – manage contracts/NDAs, briefing packs, gifting, scheduling.
  4. Activation – run outreach, rehearsal/prep, live session/event coordination.
  5. Measurement & Feedback – capture influence (opps, quotes, PR), gather product insights, update roster.

Outputs

  • Advocate roster with scores + outreach plan.
  • Program brief (objectives, agenda, deliverables, incentives).
  • Measurement dashboard + follow-up checklist.

Agent/Skill Invocations

  • advocacy-lead – orchestrates activation + stakeholder alignment.
  • advocacy-programs skill – provides templates + guardrails.
  • customer-insights skill – feeds health/usage signals for targeting.