Campaign Brief

skill

Research audience and offer on the web and write a structured email campaign brief to a file.

Download .md

Campaign Brief

Research an audience and offer across the web and turn the findings into a structured email campaign brief saved to a file.

When to use

  • A new email campaign is being planned and no brief exists yet for the target audience or offer.
  • You need fresh market or competitor context before copywriters can start drafting.
  • A stakeholder asks for positioning, pain points, or messaging angles backed by real sources.
  • An existing brief is stale and needs updated research before the next send.

Tools

  • browser-search: find sources on the target audience, competitors, and offer positioning.
  • browser-navigate: open the most relevant search results and source pages.
  • browser-extract: pull structured text (headlines, pricing, claims, testimonials) from those pages.
  • write-file: save the finished campaign brief as a file artifact.

Playbook

  1. Clarify the campaign inputs: target audience segment, the offer or product being promoted, and any known constraints (tone, deadline, channel).
  2. Run browser-search for the audience's pain points, industry terminology, and buying triggers (e.g. "[audience] biggest challenges 2026").
  3. Run browser-search for competitor or comparable offers in the same space to understand positioning gaps.
  4. Use browser-navigate to open the top 3-5 most relevant results from both searches.
  5. Use browser-extract on each opened page to pull key claims, pricing, testimonials, and messaging angles.
  6. Cross-check recurring themes across at least two independent sources before treating a claim as reliable; if sources conflict, note the discrepancy in the brief rather than picking one silently.
  7. Draft the brief with these sections: Audience summary, Pain points, Offer positioning, Competitive landscape, Recommended angles/hooks, Tone and CTA (call to action) guidance, Sources.
  8. Save the draft using write-file to a clearly named file (e.g. campaign-brief-<audience>-<date>.md).
  9. Summarize the brief's key angle and file location when completing the task.

Failure modes

  • If a source page returns no usable content, verify the URL and retry browser-navigate before falling back to browser-search for an alternative source.
  • If browser-search returns no relevant results, broaden or rephrase the query rather than guessing at audience details.
  • If a target site blocks navigation or extraction repeatedly, back off, note the block in memory, and rely on remaining sources instead of retrying indefinitely.
  • If a page's layout has changed and browser-extract returns unrelated content, fall back to browser-search to find an alternate source covering the same claim.

Done when

  • A campaign brief file has been written via write-file containing all required sections with cited sources.
  • Every major claim or positioning angle in the brief traces back to at least one page opened via browser-navigate and pulled via browser-extract.
  • The brief is specific enough that a copywriter could start drafting subject lines and body copy without further research.