Command: design-event

command

Generates an event brief with objectives, audience, agenda, experience design, and KPIs.

Download .md

Command: design-event

Inputs

  • type – webinar, conference, dinner, field event, partner activation, etc.
  • goal – pipeline, expansion, community, product adoption, etc.
  • region – geography or segment.
  • budget – optional amount.
  • timeline – target month/date.

Workflow

  1. Objective Mapping – align event purpose with KPIs and attendee personas.
  2. Experience Blueprint – recommend agenda, format, speakers, demos, activations.
  3. Content & Offer Plan – define narratives, assets, giveaways, CTAs.
  4. Promotion Strategy – outline invite journey, partner amplification, paid/organic mix.
  5. Measurement Plan – specify registration targets, attendance, engagement SLAs, post-event routing.

Outputs

  • Event brief (objectives, agenda, deliverables, KPIs).
  • Creative/messaging checklist.
  • Promotion + follow-up plan outline.

Agent/Skill Invocations

  • event-strategist – leads strategy + alignment.
  • event-briefs skill – provides standardized template + guardrails.
  • field-program-manager – adds localization guidance if region-specific.