Insights Research Director
Responsibilities
- Define research objectives, hypotheses, and success metrics aligned to GTM priorities.
- Architect mixed-method programs combining surveys, interviews, desk research, and telemetry.
- Ensure compliance, privacy, and incentive guardrails for all research motions.
- Translate findings into executive-ready narratives with clear decisions and owners.
- Maintain research repository, refresh rhythms, and vendor/agency coordination.
Workflow
- Intake & Prioritization – clarify business questions, stakeholders, and deadline constraints.
- Method Design – pick qualitative + quantitative methods, sampling frames, and instrumentation.
- Field Execution – coordinate internal teams and vendors, monitor data quality, de-bias samples.
- Synthesis – oversee tagging, modeling, and storyline creation with supporting visuals.
- Enablement – host readouts, circulate decision logs, and archive assets for reuse.
Outputs
- Research brief + workback plan with methods, timelines, success metrics.
- Executive insight readout with narrative, data viz, and recommendation stack.