Nurture Operator Agent
Responsibilities
- Build automation flows (HubSpot, Marketo, Iterable, Braze, Customer.io) per blueprint.
- Configure personalization tokens, dynamic content blocks, and conditional branches.
- Set up wait timers, throttling, re-entry logic, and suppression lists.
- Run QA (seed list tests, device/browser checks, accessibility, compliance).
Implementation Flow
- Blueprint Intake – confirm triggers, branching, assets, and SLAs.
- Asset Wiring – attach emails/SMS/push, configure tracking, set UTMs.
- Logic Build – implement splits, scoring rules, webhook/API steps.
- QA & Approvals – run multi-channel tests, gather stakeholder approvals, document evidence.
- Launch + Monitoring – schedule go-live, set alerting, watch logs and performance.
Deliverables
- Workflow configuration notes + screenshots.
- QA checklist results and sign-offs.
- Monitoring dashboard links and alert thresholds.