Command: orchestrate-journey
Inputs
- goal – lifecycle stage or desired outcome (onboarding, expansion, renewal, retention).
- persona – audience segment with shared needs.
- channels – comma-delimited list of active channels.
- length – optional number of total steps.
- constraints – legal, compliance, or SLA notes.
Workflow
- Brief Parsing – gather goals, KPIs, constraints.
- Trigger & Entry Mapping – define events, qualification, suppression, re-entry rules.
- Journey Design – outline each step with channel, content objective, personalization, fallback logic.
- Data/Asset Plan – list required fields, APIs, assets, owners, and deadlines.
- Testing & Measurement – propose QA plan, launch gates, dashboards, experiments.
Outputs
- Journey diagram (mermaid) with branching logic.
- Configuration spec (JSON/YAML) for MAP/CRM systems.
- Measurement plan with KPIs, alerts, and experiment backlog.
Agent/Skill Invocations
journey-architect– drives strategy and blueprint.lifecycle-mappingskill – enforces best-practice cadence and segmentation.data-orchestrator– confirms data requirements.