Weekly Growth Digest

command

Compile a weekly growth digest from Site Data and Fingerprint and send it to the team.

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Command: growth-digest

Compile Site Data analytics and Fingerprint visitor metrics into a weekly growth digest, surface top performing pages and new visitor cohorts, and send the report to the team.

Inputs

  • start_date — Beginning of the week (Monday). Default: {last_monday}
  • end_date — End of the week (Sunday). Default: {last_sunday}
  • site_id — Site to analyze. Default: {current_site}
  • recipient_email — Team email address for digest delivery. Default: {team_email}
  • include_cohorts — Whether to include new visitor cohorts analysis. Default: true
  • metrics_threshold — Minimum traffic or engagement value to include in report. Default: 10

Steps

  1. Query Site Data for page views, session count, and bounce rate for the week {start_date} to {end_date}.
  2. Fetch Fingerprint data for new visitor cohorts, geographic distribution, and device/browser breakdown.
  3. Identify top 5 performing pages and new visitor acquisition sources using site-data-analytics skill.
  4. Compile visualizations: traffic trends, geography map, and cohort summary using dataviz skill.
  5. Generate digest summary with key insights, growth indicators, and anomalies.
  6. Format digest email template and send to {recipient_email}.

Constraints

  • Site Data API requires site_id authentication; verify site permissions before querying.
  • Fingerprint data includes only opted-in visitor tracking; respect privacy flags.
  • Weekly digest runs Monday–Sunday UTC; adjust {start_date}/{end_date} if timezone differs.

Done when: Weekly growth digest is compiled, visualized, and delivered to {recipient_email} with top pages, visitor cohorts, and growth signals.