Command: assess-performance

command

Consolidates paid channel metrics, diagnoses issues, and recommends optimizations.

# Command: assess-performance

## Inputs
- **window** – reporting range (7d, 14d, 30d, custom).
- **channels** – comma-separated list of platforms.
- **kpis** – e.g., cpl, cac, roi, pipeline, ltv.
- **benchmarks** – optional JSON of target metrics.
- **experiments** – optional list of running tests.

## Workflow
1. **Data Aggregation** – pull spend, delivery, conversion data from named channels + warehouse; normalize naming convention.
2. **Quality Checks** – confirm attribution windows, conversion dedupe, budget pacing.
3. **Insight Generation** – highlight drivers (audience, creative, placement) and anomalies.
4. **Optimization Plan** – propose budget shifts, bid/budget tweaks, creative refreshes, or experiment priorities.
5. **Communication** – craft TL;DR + recommended actions for stakeholders.

## Outputs
- Performance summary table + narrative insights.
- Action plan with owners, deadlines, projected impact.
- Updated experiment log with status and next steps.

## Agent/Skill Invocations
- `performance-analyst` – analyzes data and crafts insights.
- `budget-optimization` skill – ensures rational reallocations.
- `campaign-architecture` skill – checks funnel/touch coverage before changes.

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Command: assess-performance

Inputs

window – reporting range (7d, 14d, 30d, custom).
channels – comma-separated list of platforms.
kpis – e.g., cpl, cac, roi, pipeline, ltv.
benchmarks – optional JSON of target metrics.
experiments – optional list of running tests.

Workflow

Data Aggregation – pull spend, delivery, conversion data from named channels + warehouse; normalize naming convention.
Quality Checks – confirm attribution windows, conversion dedupe, budget pacing.
Insight Generation – highlight drivers (audience, creative, placement) and anomalies.
Optimization Plan – propose budget shifts, bid/budget tweaks, creative refreshes, or experiment priorities.
Communication – craft TL;DR + recommended actions for stakeholders.

Outputs

Performance summary table + narrative insights.
Action plan with owners, deadlines, projected impact.
Updated experiment log with status and next steps.

Agent/Skill Invocations

performance-analyst – analyzes data and crafts insights.
budget-optimization skill – ensures rational reallocations.
campaign-architecture skill – checks funnel/touch coverage before changes.