Command: design-campaign

command

Builds a paid media campaign plan across channels with targeting, creative, budget, and experiment structure.

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Command: design-campaign

Inputs

  • goal – pipeline, revenue, awareness, lead gen, PLG activation, etc.
  • budget – total spend available.
  • channels – comma-separated list of platforms.
  • audiences – optional persona or account segments.
  • timeline – flight dates or campaign length.

Workflow

  1. Brief Analysis – clarify KPIs, attribution, constraints.
  2. Audience & Offer Mapping – align personas/offers to channels and creative formats.
  3. Channel Plan – allocate spend by channel/ad set, define bidding/optimization events.
  4. Creative & Experiment Plan – propose hooks, asset needs, tests per channel.
  5. Measurement – specify tracking setup, dashboards, guardrail metrics, post-launch review cadence.

Outputs

  • Campaign plan deck/table with budgets, targeting, messaging.
  • Creative brief + asset checklist.
  • Experiment backlog + KPI targets.

Agent/Skill Invocations

  • media-strategist – leads planning.
  • campaign-architecture skill – enforces funnel/channel best practices.
  • creative-variants skill – recommends asset variations.