Command: pitch-media

command

Produces personalized media outreach plan with journalist targets, pitch copy, and follow-up cadence.

Download .md

Command: pitch-media

Inputs

  • story – topic or angle for pitching.
  • region – target geography.
  • tier – outlet tier (top, trade, regional) to shape messaging.
  • embargo – ISO date/time for embargo (optional).
  • assets – optional links to press kit, product pages, executive bios.

Workflow

  1. Beat Matching – surface relevant journalists/bloggers with background notes and prior coverage.
  2. Pitch Development – craft customizable pitch email + subject line + bulletproof CTA.
  3. Sequencing – define outreach order (exclusive, embargoed, broad) with timing and follow-up plan.
  4. Enablement – produce briefing doc and attachments references.
  5. Tracking Plan – set up CRM sheet or Airtable with response logging, deadlines, and sentiment.

Outputs

  • Media target table (name, outlet, angle, contact info, notes).
  • Pitch templates for initial email + follow-up.
  • Outreach tracker with dates, status, owner.

Agent/Skill Invocations

  • media-relations-lead – manages journalist relationships.
  • media-database skill – powers list research + hygiene.
  • communications-director – reviews messaging alignment.