Command: plan-launch

command

Creates an integrated PR & communications plan for product/corporate announcements.

# Command: plan-launch

## Inputs
- **announcement** – short description (product launch, funding, acquisition, CSR, etc.).
- **date** – embargo or public date.
- **regions** – comma-delimited markets.
- **spokespeople** – optional list of execs/experts.
- **risks** – known sensitivities or approval constraints.

## Workflow
1. **Narrative Mapping** – define message house, proof points, customer/partner quotes.
2. **Channel Plan** – determine press release, embargo briefings, owned content, social amplification, community updates.
3. **Timeline** – build backwards schedule for drafts, reviews, outreach, and go-live.
4. **Stakeholder Matrix** – assign owners for content, approvals, outreach, monitoring.
5. **Measurement** – specify KPIs (coverage, SOV, sentiment, backlinks) and reporting cadence.

## Outputs
- Launch comms plan deck/table (tasks, deadlines, owners).
- Messaging brief and content checklist.
- Media/outreach tracker template.

## Agent/Skill Invocations
- `communications-director` – leads narrative and cross-functional alignment.
- `media-relations-lead` – manages pitching and media list strategy.
- `messaging-frameworks` skill – provides structure for headline/support points.

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Command: plan-launch

Inputs

announcement – short description (product launch, funding, acquisition, CSR, etc.).
date – embargo or public date.
regions – comma-delimited markets.
spokespeople – optional list of execs/experts.
risks – known sensitivities or approval constraints.

Workflow

Narrative Mapping – define message house, proof points, customer/partner quotes.
Channel Plan – determine press release, embargo briefings, owned content, social amplification, community updates.
Timeline – build backwards schedule for drafts, reviews, outreach, and go-live.
Stakeholder Matrix – assign owners for content, approvals, outreach, monitoring.
Measurement – specify KPIs (coverage, SOV, sentiment, backlinks) and reporting cadence.

Outputs

Launch comms plan deck/table (tasks, deadlines, owners).
Messaging brief and content checklist.
Media/outreach tracker template.

Agent/Skill Invocations

communications-director – leads narrative and cross-functional alignment.
media-relations-lead – manages pitching and media list strategy.
messaging-frameworks skill – provides structure for headline/support points.