Rep Activity Report
Produce a per-rep activity digest for the sales team.
Inputs
- Date Range — start and end dates for the report period (default: last 7 days)
- Sales Team — individual reps or team to report on (required)
- Activity Types — which activities to include: calls, emails, meetings, deals progressed (default: all)
- Output Format — email, PDF, or dashboard view (default: email)
Steps
- Aggregate activity data for each rep across the selected date range.
- Calculate key metrics: calls made, emails sent, meetings held, deals moved.
- Identify top performers and outliers for each metric.
- Summarize each rep's progress on their current deals or pipeline.
- Filter results by the specified activity types.
- Format the digest as specified (email, PDF, or view).
- Deliver or publish the report to the sales team.
Constraints
- Reports are limited to 1 month of data to maintain performance.
- Do not include confidential deal terms or personal contact information.
- Activity data must be no more than 24 hours old; use cached data if live sync unavailable.
Done when: Each sales rep receives a dated activity summary showing their call count, email count, meetings, and pipeline progress for the selected period.