Build Content Brief

Generate a structured SEO content brief for your target topic and audience.

Inputs

• Topic — The primary keyword or subject you want to create content about; e.g., "Ruby dependency injection" or "how to hire remote engineers"
• Target Audience — Who this content serves (e.g., "technical founders," "junior developers," "HR managers") — default: general professional audience
• Content Type — Format preference (blog post, guide, whitepaper, case study) — default: blog post
• Keywords — Secondary keywords and long-tail variations to weave into {Topic}; e.g., "alternatives," "best practices," "common mistakes"
• Tone — Brand voice (technical, conversational, authoritative, educational) — default: professional
• Competitors — URLs of competing articles or guides (optional; speeds positioning)

Steps

1. Define search intent for {Topic} (informational, commercial, transactional) and user's likely questions.
2. Scan top 5–10 ranking pages to identify content gaps, weak positioning, and untapped angles.
3. Research {Target Audience} pain points using forums, social posts, and search trends around {Keywords}.
4. Map {Keywords} to specific sections; cluster related terms into 4–6 main content blocks.
5. Draft outline: compelling intro, section headings with keyword focus, conclusion with clear next step.
6. Suggest meta description (120 chars), H1 and H2 variations, and internal linking strategy.
7. Validate brief against top competitors and audience feedback; iterate section depth or angle if needed.

Constraints

• Keep briefs to 1–2 pages; prioritize actionable structure over lengthy preamble.
• Focus on authority and accuracy over trending hooks; avoid clickbait language.
• Do not brief promotional content or regulated topics (healthcare, financial advice, legal) without subject-matter review.

Done when: You have a structured brief with outline, keyword map, heading suggestions, and linking recommendations ready for handoff to your writer.