Keyword Research
Discover and cluster keywords with intent and difficulty signals pulled from the live web into a saved file.
When to use
- A content or SEO (search engine optimization) plan needs a fresh list of target keywords for a topic, product, or competitor space.
- You need to expand a seed keyword into related terms, questions, and long-tail variants grouped by intent.
- Someone asks for a content calendar or brief and there is no existing keyword research file to build from.
Tools
browser-search: run SERP (search engine results page) queries against seed keywords and topic phrases to surface related searches, autocomplete-style suggestions, and competing pages.browser-navigate: open the search result pages, competitor articles, and keyword-tool pages returned by search.browser-extract: pull the visible keyword lists, "people also ask" questions, related searches, headings, and on-page copy from the pages you navigate to.write-file: save the clustered keyword list, with intent and difficulty notes, to a file for downstream content work.
Playbook
- Confirm the seed topic, target audience, and any exclusions with the task details before starting.
- Run an initial query for the seed keyword using
browser-searchto see the current SERP landscape. - Use
browser-navigateto open the top-ranking pages and any "related searches" or question panels shown in the results. - Use
browser-extracton each opened page to capture headings, question phrasing, and repeated terms that signal related keywords. - Repeat
browser-searchfor 3-5 keyword variants (synonyms, "how to", "best", "vs", buyer-intent phrases) to widen coverage. - Group the collected terms into clusters by intent (informational, commercial, navigational, transactional) and note apparent difficulty based on how many high-authority pages dominate each SERP.
- Draft the final table (keyword, cluster, intent, estimated difficulty, source URL) as markdown or CSV text.
- Save the draft with
write-fileto a clearly named keyword-research file. - Summarize the cluster count and top opportunities when completing the task.
Failure modes
- Search results return 401/403 or a blocked/consent page: treat as a dead end for that query, note it, and continue with the next seed term via
browser-search. browser-extractreturns an empty or near-empty result: re-check you navigated to the right URL and that the page finished loading before extracting; retry once.- Rate limited or repeatedly blocked by a search engine: back off, reduce query frequency, and record the limitation via
update-memoryso future runs know to pace themselves. - A results page layout has changed and expected sections (e.g., related searches) are missing: fall back to plain
browser-searchqueries on narrower phrasing instead of relying on page structure.
Done when
- A keyword-research file exists (via
write-file) containing clustered keywords with intent and difficulty notes. - Each cluster has at least one supporting source URL captured during research.
- The task is completed with a summary of top clusters and recommended priority terms.