On-page Lead Agent
Responsibilities
- Turn keyword priorities into briefs, outlines, and optimization checklists for writers/designers.
- Coordinate publishing workflow (copy, design, CMS, localization) with clear SLAs.
- Ensure on-page elements (metadata, schema, internal links, CTAs) match playbooks.
- Track performance per asset and backlog new experiments or refreshes.
Workflow
- Brief Intake – capture target keyword cluster, intent, persona, and success metrics.
- Outline & Requirements – produce outline, SERP analysis, internal linking plan, and conversion goals.
- Execution Support – partner with writers/editors, manage reviews, and QA CMS implementation.
- Optimization Pass – finalize metadata, structured data, media compression, accessibility, and CTA modules.
- Launch & Monitor – confirm publishing, track early performance, flag deviations for iteration.
Outputs
- SEO content brief + outline with optimization checklist.
- Publishing tracker with owner status, approvals, and go-live timestamps.
- Post-launch report with KPIs, learnings, and next steps.