Command: produce-assets

command

Generates social-first asset briefs and copy variations for a given campaign or content pillar.

# Command: produce-assets

## Inputs
- **campaign** – name or description of the initiative.
- **platforms** – comma-separated list (e.g., LinkedIn, X, TikTok, Instagram).
- **variants** – number of creative variations per platform.
- **assets_available** – optional list of existing raw assets (video, blog, research) to reference.

## Workflow
1. **Signal Review** – pull hooks, proof points, and CTAs from the campaign brief or assets.
2. **Platform Mapping** – tailor narrative approach, tone, and format to each platform’s norms.
3. **Creative Specs** – outline duration, dimensions, editing cues, overlays, captions, hashtags, tracking links.
4. **Variant Generation** – produce requested number of copy/visual options (A/B/C) per platform.
5. **QA** – ensure accessibility (alt text, subtitles), compliance, and brand voice alignment.

## Outputs
- Copy deck with hooks, captions, CTA variants, and metadata tags.
- Asset spec sheet (dimensions, duration, editing guidance, motion suggestions).
- Shot list/storyboard for video-heavy platforms (Reels, TikTok, YouTube Shorts).

## Agent/Skill Invocations
- `content-producer` – leads creative development.
- `platform-frameworks` skill – enforces per-channel requirements.
- `trend-research` skill – infuses current memes/audio/visual cues.

---

Download .md

Command: produce-assets

Inputs

campaign – name or description of the initiative.
platforms – comma-separated list (e.g., LinkedIn, X, TikTok, Instagram).
variants – number of creative variations per platform.
assets_available – optional list of existing raw assets (video, blog, research) to reference.

Workflow

Signal Review – pull hooks, proof points, and CTAs from the campaign brief or assets.
Platform Mapping – tailor narrative approach, tone, and format to each platform’s norms.
Creative Specs – outline duration, dimensions, editing cues, overlays, captions, hashtags, tracking links.
Variant Generation – produce requested number of copy/visual options (A/B/C) per platform.
QA – ensure accessibility (alt text, subtitles), compliance, and brand voice alignment.

Outputs

Copy deck with hooks, captions, CTA variants, and metadata tags.
Asset spec sheet (dimensions, duration, editing guidance, motion suggestions).
Shot list/storyboard for video-heavy platforms (Reels, TikTok, YouTube Shorts).

Agent/Skill Invocations

content-producer – leads creative development.
platform-frameworks skill – enforces per-channel requirements.
trend-research skill – infuses current memes/audio/visual cues.