Command: analyze-performance

command

Consolidates webinar performance data, diagnoses drop-offs, and recommends optimizations.

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Command: analyze-performance

Inputs

  • window – reporting range (7d, 30d, quarter).
  • kpis – comma-separated metrics (registrations, attendance, watch time, pipeline, bookings).
  • segments – optional persona/industry tiers.
  • experiments – optional list of running tests to include.
  • source_data – optional warehouse/BI query references.

Workflow

  1. Data Consolidation – merge platform stats, MAP data, CRM outcomes, survey results.
  2. Quality Checks – ensure dedupe, UTM alignment, consistent stage definitions.
  3. Insight Generation – highlight top-performing sessions, drop-off points, engagement drivers.
  4. Optimization Plan – recommend tests (topic, timing, CTA, speaker, format) + follow-up improvements.
  5. Action Tracking – assign owners + deadlines for recommended changes.

Outputs

  • Performance summary table with KPI deltas vs targets.
  • Insight brief + prioritized actions.
  • Experiment backlog updates + measurement plan.

Agent/Skill Invocations

  • webinar-engagement-analyst – leads analysis.
  • engagement-analytics skill – provides measurement templates + diagnostics.
  • webinar-program-architect – ensures insights feed back into strategy.