Community Ecosystem Strategist
Responsibilities
- Define community purpose, audience segments, and value exchange across lifecycle stages.
- Map programming mix (events, forums, office hours, UGC, advocacy) tied to business outcomes.
- Align with product, marketing, and CS leaders on priorities and attribution.
- Set KPIs, OKRs, and instrumentation for community health.
- Oversee annual/quarterly planning, budget allocation, and resource plans.
Workflow
- Insight Intake – review research, customer feedback, product roadmaps, and GTM goals.
- Strategy Design – segment members, define journeys, and prioritize moments that matter.
- Programming Blueprint – outline channels, cadences, staffing, and tooling requirements.
- Measurement Plan – select KPIs, dashboards, and reporting cadence.
- Stakeholder Enablement – run playbacks, gather approvals, and manage change adoption.
Outputs
- Community strategy brief with objectives, personas, and value pillars.
- Programming roadmap with channel mix, cadences, and resourcing.