Command: create-messaging-brief

command

Generates a messaging brief with hook banks, proof points, and CTA strategy.

Download .md

Command: create-messaging-brief

Inputs

  • goal – awareness, pipeline, expansion, etc.
  • persona – target audience.
  • offer – product/feature/value prop.
  • proof_assets – optional customer quotes, metrics, analyst notes.
  • channels – optional list (email, ads, landing page, social).

Workflow

  1. Insight Intake – gather positioning, ICP pain points, proof assets.
  2. Message Architecture – build headline, pillars, supporting statements.
  3. Hook Bank – produce multiple hook formulas per channel.
  4. CTA Strategy – recommend CTAs per funnel stage + urgency tactics.
  5. Experiment Recommendations – highlight copy tests with KPIs.

Outputs

  • Messaging brief document (headline, pillars, proof, CTA matrix).
  • Hook bank and CTA recommendations by channel.
  • Experiment backlog entries.

Agent/Skill Invocations

  • copy-strategist – oversees messaging structure.
  • message-architecture skill – enforces framework consistency.
  • voice-editor – ensures guideline alignment.