Copywriting

Researches prospects, finds custom signals, and drafts high-converting cold emails using the "poke the bear" philosophy.

Writes high-converting copy for emails, ads, landing pages, and in-product prompts.

Develops messaging frameworks, hooks, and CTA strategy across channels.

Ensures copy adheres to brand voice, style guidelines, and compliance requirements.

Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric. Use when the user asks to write cold emails, outreach emails, sales prospecting messages, outbound email campaigns, or B2B email sequences.

Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

Use when designing copy experiments to optimize hooks, offers, and CTAs.

Use when enforcing brand tone, style, and localization rules across copy.

Generates a messaging brief with hook banks, proof points, and CTA strategy.

Produces channel-ready copy variations (email, ads, social, landing) with guidelines.

Creates a copy experimentation plan with reporting template and action items.