Command: test-and-report

command

Creates a copy experimentation plan with reporting template and action items.

Download .md

Command: test-and-report

Inputs

  • channels – channels under test.
  • kpis – comma-separated metrics (open, CTR, CVR, CPL, pipeline).
  • window – reporting cadence (7d, 14d, 30d).
  • variants – optional list of existing tests.
  • segments – optional persona/region tiers.

Workflow

  1. Test Inventory – list active/pending copy tests per channel.
  2. Hypothesis Framework – define hypothesis, expected impact, measurement plan.
  3. Sample Size & Duration – estimate recipient volume/time to significance.
  4. Reporting Template – specify dashboards, data sources, significance tests.
  5. Action Plan – document recommended actions based on results.

Outputs

  • Experiment tracker table (test, hypothesis, status, KPI, owner).
  • Reporting template (charts/tables, significance calculations, insights).
  • Action item list with owners and deadlines.

Agent/Skill Invocations

  • copy-strategist – prioritizes experiments.
  • offer-testing skill – provides test design and statistical guardrails.
  • voice-editor – confirms brand implications of winning variants.