Customer Analytics

Synthesizes qualitative research, feedback, and community signals into product + GTM insights.

Monitors churn signals, usage cohorts, and retention KPIs to inform GTM actions.

Builds customer segmentations, personas, and scoring models for GTM teams.

Use to link segments and insights to GTM plays, owners, and measurement plans.

Use to visualize churn, expansion, and health metrics across cohorts.

Use to catalog churn/expansion plays tied to specific signals, cohorts, and owners.

Use to design and document customer segments with clear criteria, metrics, and governance.

Builds retention dashboards, signal briefs, and recommended save plays per cohort.

Generates customer segmentation models, scoring logic, and activation briefs.

Consolidates qualitative + quantitative customer signals into executive-ready briefs.