Command: monitor-channel-pacing

command

Tracks spend, performance, and guardrails across paid and owned channels.

# Command: monitor-channel-pacing

## Inputs
- **window** – day | week | month | quarter | campaign.
- **channels** – comma-separated list (paid_search, paid_social, display, events, content, email).
- **budget** – optional target spend to compare pacing against.
- **alerts** – true/false to include guardrail breach alerts.
- **format** – dashboard | memo | slack.

## Workflow
1. **Spend & Performance Sync** – pull channel spend, impressions, clicks, CPL, pipeline, revenue.
2. **Normalization** – convert currencies, align attribution windows, reconcile UTMs.
3. **Guardrail Checks** – compare to CAC, CPL, payback, or custom thresholds.
4. **Optimization Signals** – flag channels/assets needing creative refresh or budget shift.
5. **Packaging & Alerts** – publish dashboard/memo and optional Slack digest for owners.

## Outputs
- Channel pacing dashboard with KPIs vs targets.
- Alert summary for guardrail breaches + recommended actions.
- Reallocation recommendations with projected impact.

## Agent/Skill Invocations
- `channel-performance-analyst` – leads pacing diagnostics.
- `marketing-intelligence-lead` – confirms priorities + narratives.
- `channel-pacing-guardrails` skill – enforces budget/efficiency thresholds.
- `roi-benchmark-library` skill – supplies benchmarks for comparison.

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Command: monitor-channel-pacing

Inputs

window – day | week | month | quarter | campaign.
channels – comma-separated list (paid_search, paid_social, display, events, content, email).
budget – optional target spend to compare pacing against.
alerts – true/false to include guardrail breach alerts.
format – dashboard | memo | slack.

Workflow

Spend & Performance Sync – pull channel spend, impressions, clicks, CPL, pipeline, revenue.
Normalization – convert currencies, align attribution windows, reconcile UTMs.
Guardrail Checks – compare to CAC, CPL, payback, or custom thresholds.
Optimization Signals – flag channels/assets needing creative refresh or budget shift.
Packaging & Alerts – publish dashboard/memo and optional Slack digest for owners.

Outputs

Channel pacing dashboard with KPIs vs targets.
Alert summary for guardrail breaches + recommended actions.
Reallocation recommendations with projected impact.

Agent/Skill Invocations

channel-performance-analyst – leads pacing diagnostics.
marketing-intelligence-lead – confirms priorities + narratives.
channel-pacing-guardrails skill – enforces budget/efficiency thresholds.
roi-benchmark-library skill – supplies benchmarks for comparison.