Marketing Analytics

Pulls channel and GA4 metrics via API and prepares clean digests for the marketing team.

Designs and governs attribution models, data contracts, and executive reporting views.

Monitors channel-level performance, pacing, and optimization opportunities.

Turns metric deltas into narrative insights and recommendations for marketing leadership.

Computes deltas and publishes emailed KPI digests to stakeholders on a cadence.

Owns cross-channel marketing analytics strategy, instrumentation, and reporting cadences.

Standard operating guide for campaign tagging, attribution models, and QA.

Guardrail framework for monitoring spend, efficiency, and CAC thresholds by channel.

Compute period-over-period deltas and trends from pulled metric files.

Layout and storytelling guide for marketing analytics executive dashboards.

Pull GA4 (Google Analytics 4) metrics via API and normalize them into a working file.

Assemble a KPI digest from API metrics and email it to stakeholders.

Pull metrics via API, compute the numbers, write a digest file, and notify stakeholders.

Reference benchmarks for CAC, CPL, ROAS, and payback across channels and segments.

Compares attribution models, highlights trade-offs, and recommends rollout plans.

Tracks spend, performance, and guardrails across paid and owned channels.

Generates cross-channel campaign performance report with insights and recommendations.

Assemble and send the current-period KPI digest to stakeholders.

Pull and normalize metrics across ads, GA4, and ESP channels.