Draft & Queue Posts
Write and schedule platform-tailored social media posts to reach your audience on time.
Inputs
- Content topic — subject matter or campaign focus (e.g., product launch, company milestone, thought leadership article)
- Target platforms — where to post (e.g., Twitter/X, LinkedIn, Facebook, Instagram); required fields vary by platform
- Publishing schedule — when to publish (immediate, specific date/time, recurring). Default: queue for manual approval
- Tone and voice — brand voice guidelines (e.g., professional, casual, technical, humorous)
- Links and media — optional URLs, images, or videos to attach; specify per-platform (some require specific dimensions)
Steps
- Gather your content brief — topic, key message, and any reference materials or guidelines.
- Draft platform-specific versions: shorter posts for Twitter/X, longer for LinkedIn, visual-focused for Instagram.
- Customize for platform norms: use hashtags on Twitter/Instagram, mention @names on LinkedIn, call-to-action on Facebook.
- Review drafts for tone, accuracy, and brand alignment; edit as needed.
- Add media attachments and verify formatting (links render, images display correctly).
- Set publishing date and time for each platform, or queue all posts for immediate review.
- Publish or submit to approval queue; track engagement after publishing.
Constraints
- Adhere to platform character limits and format requirements (e.g., Twitter's 280-character cap).
- Avoid cross-posting identical text; tailor each version to platform audience and best practices.
- Do not send promotional posts without checking brand guidelines and compliance rules (e.g., no unsolicited offers, no misleading claims).
Done when: All drafts are tailored per platform, scheduled or queued, and ready for publication.